An event was recently thrown to bring together marketing leaders of the Nashville and Atlanta areas. I had the opportunity to concept and design the invitation for the event. We wanted to create something that would entice people enough to attend and also showcase the Northern Italian authenticity of the event.
Northern Italian wine, out-of-print Italian coins (the Lira), luxurious chocolate and a map of the motherland helped boost the event's authenticity and were packaged and hand-delivered to marketing professionals. Before the invitations were delivered, a digital save the date hinted at what was to come, while creating a sense of mystery.
Client: redpepper, Giovanni Ristorante
Art Director & Designer: Sarah Rose Bina
Copy Writer: Joy Sarnake
Photographer: Carl Schulz