Branding and identity work for a client is one of my favorite aspects of creative problem solving. There's something exciting about identifying and creating the visual direction that drives a company's story. The logo is the heart of that brand communication.
I love typography. And I love styling photographs. I've brought these two passions together in this series I'm calling Objects-as-Type.
The concept of the Thankful photo is based around one of the most iconic Thanksgiving foods—pumpkin pie—and the lettering is constructed of sugar. The December photo is made out of homemade gingerbread cookies—the dough was rolled thin, cut out with an exacto knife, baked and decorated. The August photo was an homage to back-to-school and lazily throwing pencils into ceiling tiles. The Sale photo was created for Cracker Barrel's Old Country Store and was made from their specialty candy and ornaments. The May photo is made from potting soil and was the first one I created.
Click the links above to learn more about each photo and maybe see some videos.
Salon Nfuse is a Nashville hair salon that came to me for a branding facelift. The stylists and clientele that frequent the salon are young and hip and the salon needed a unique identity that complemented their unique audience. I created a hand-lettered logo that is playful yet sophisticated. The geometric pattern that accompanies the brand grounds the script logo while the gold foil elevates the design and adds richness. Each staff member's uniquely-colored business card shows off their individual style while tying into the larger color family of the salon.
I recently had the opportunity to do work for the Anti-Drug Coalition. They were looking for a campaign to draw attention to a prevalent source of alcohol consumption in teens—the enabling parent.
By creating a poster series with the middle section ripped out, we very-literally exposed these parents. We photographed the torn and layered posters to showcase the realistic shadows and jagged edges. The hand-drawn type added a sense of authenticity to the overall poster.
Client: The Anti-Drug Coalition
Art Director & Designer: Sarah Rose Bina Copywriter: Leslie Jones Photographer: Carl Schulz
Freak Show Brewery
Freak Show Brew conceptually compares acts at a circus to the characteristics of beer. To stay true to old-time circus shows, the labels are designed in the style of wood-type posters, typical of that age and environment. The large and bold typographic treatments on the labels spotlight the predominant flavors in each beer while unique vintage bottles match the personality of the beer contained.
Freak Show currently crafts the following four types of beer: Strong Man Stout, Bearded Lady Lager, Fire Eat Wheat & Wild Gypsy Cider
Case Study Booklets
I recently created a series of brochures to showcase different promotions that advertising agency, redpepper, had developed. We thought if we could get our mail to stand out from the rest of the junk mail with a small and personal black envelope, we could get people to open what we were sending.
When you opened the envelope, you would find 5–7 case study booklets belly-banded together. The booklets unfolded in a strategic way to lead you through the promotion. Infographics helped explain the results and actual imagery from the promotion drove it home.
Art Director & Designer: Sarah Rose Bina Photographer: Carl Schultz